Verification
KYC and AML verified profiles for promoters, a trusted registry the whole industry can underwrite against.
The Platform that makes
Concerts, Festivals, Tours
Financeable.
TourStack gives promoters, banks, insurers and artists the trust, compliance and data to unlock live entertainment across the continent, turning tours into financeable assets.
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Backed by Africa's banking & insurance leaders
Banking PartnerInsurance Partner
The numbers behind the trust.
Real settlements, real markets, zero defaults. Proof that live entertainment is financeable.
₦320M+
Payments facilitated
230+
Promoter credit files
24+
African markets
0
Defaults to date
500+
Verified promoters
LagosAccraNairobiJohannesburgKigaliKampalaAbidjanDakarCape TownDar es Salaam
Promoters/Banks/Insurers/Artists/Venues/Service providers/Agencies/Sponsors/Vendors/Crews/
01 / The problem
Bridging the divide
The infrastructure gap
Global demand.Fragmented reality.
Appetite for African live entertainment has never been higher, yet executing cross-border tours stays opaque and uninsurable.
No centralized compliance, so capital sees only risk.
Untraceable cross-border payments deter institutions.
No risk modeling, so tour insurance barely exists.
The platformOne operating
One operating
system for
live entertainment.
Institutional trust at every layer, from verification to settlement.
Escrow & finance
Secure escrow and milestone based smart contracts for safe capital deployment into tours.
Insurance
Automated underwriting and risk modeling to procure event cancellation and non appearance cover.
Cross-border payments
Compliant FX and multi currency payouts across 24+ African markets, fully traceable.
Service bidding
Transparent procurement for production, logistics and on ground services with escrowed payouts.
Data & reporting
Real time financial reporting and auditable post tour settlements that compound into a moat.
Capital
Financing infrastructure.
We structure tours as standardized financial products. By controlling cash flow through smart escrow, TourStack mitigates the default risk that has kept lenders out of live events.
Explore financing
Cover
Insurance infrastructure.
For the first time, comprehensive event cancellation and non appearance insurance is accessible continent wide, powered by our proprietary risk dataset.
Explore insuranceMoat
Data creates the moat.
Every transaction, ticket scan and vendor payment flows through TourStack, the most comprehensive predictive dataset for African live entertainment profitability.
See the data layer
Go deeperBuilt for every side
Built for every side
of the live economy.
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What we stand on
Three principles.
01
Trust is infrastructure
Compliance and verification are not paperwork. They are the rails that let capital flow into live events safely.
02
Data over instinct
Every settlement teaches the system. We price risk on evidence, not gut feel, so underwriting gets sharper each tour.
03
Built for the continent
Multi market, multi currency, locally compliant. Designed for how African live entertainment actually operates.
Platform workflowFrom discovery
From discovery
to execution.
Four steps take a tour from announcement to a financier-ready decision, on a single rail.
- 01Step 01
Ckrowd announces tour & artistes
Admin creates a Tour Project on TourStack, including artiste roster, fee range, availability dates, and technical requirements.
- 02Step 02
Promoter submits Expression of Interest
Promoters browse available artistes and tours, then submit a formal EOI with their venue, date, budget, and funding model.
- 03Step 03
Matching & review
TourStack scores each EOI against artiste requirements. The Ckrowd team reviews flagged matches and makes informed decisions.
- 04Step 04
Report & decision
The system generates a business summary, estimated revenue, costs, and risk notes, structured for financiers. Admin approves, rejects, or requests revision.
Why Africa.
Why now.
African music's global cultural export has reached record heights, yet domestic touring stays severely under monetized for lack of institutional scaffolding. The market is primed for consolidation.
$28B
Addressable market
400%
YoY genre growth
45+
Markets in reach
Ready to build the future of live entertainment?
Join the infrastructure platform standardizing African touring.
Answers
Frequently asked questions
TourStack is a B2B platform for the live-entertainment ecosystem: promoters, artists and managers, venues, financiers, insurers, vendors and service providers. Each stakeholder onboards, gets verified, and works on a single trusted rail.
We structure a tour as a financial product and hold capital with Tier 1 banking partners in our operating markets. Funds release against milestone based smart escrow, so disbursements trigger only when verified conditions are met.
Promoters browse available artists and tours, then submit an EOI with venue, date, budget and funding model. TourStack scores each EOI against the artiste requirements and our team reviews flagged matches before a decision is made.
Working with our insurance partners, we use automated underwriting and a proprietary risk dataset to procure event cancellation and non appearance cover, making comprehensive tour insurance accessible continent wide.
Full financial infrastructure in Nigeria, South Africa, Kenya, Ghana, Rwanda and Uganda, with expanding compliance coverage across 18+ additional African territories.
We apply administrative, technical and organizational safeguards to protect your information, and we never sell personal data. See our Privacy Policy and Terms of Service for full detail.